Surveys

Get real feedback from the shoppers that matter most

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Get on-demand market and customer feedback from shoppers with verified purchase, demographic, and psychographic attributes.

01
Audience targeting
Hyper-target surveys to precise audience types.
02
Designs & templates
Access diverse tools to launch world-class research, fast.
03
Speed & ROI
Get responses back in real-time to boost speed-to-action.
Key facts
6m
Shopper surveys
per year
8
Average minutes
to launch survey
$10b
Verified retail purchases
for audience targeting
16
Average hours to fill
survey response quota
Audience targeting
Elevate your research with verified omnichannel audiences.
Access an integrated, real-time view of your brand’s performance across every major retailer, from Amazon and Walmart to Target and beyond. With a single platform, you can evaluate retail and wholesale sales volumes, analyze profit margins, and benchmark performance across channels and time horizons.

Instead of stitching together siloed reports, give your teams instant access to clean, structured data that reveals the true drivers of revenue and profitability. See which products are outperforming, identify margin erosion before it escalates, and make faster decisions to adapt your strategy.
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Survey designs & templates
Unlock rapid insights with expert-built survey templates.
In a market defined by accelerating change, your ability to secure actionable intelligence can be the difference between leading and lagging. Our survey design and template feature empowers brands to generate high-quality research without friction.

Choose from an extensive library of expert-crafted templates built around industry-leading practices, whether you’re validating new products, testing packaging concepts, or measuring creative resonance. Each template offers the flexibility to adapt question types, layouts, and flows to match your specific objectives.

Launch surveys in minutes—not days—and gather responses from verified shoppers across every major retailer and channel.
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Speed & ROI
Gather feedback in real-time and complete survey projects in hours, not months.
Traditional research timelines can’t keep pace with modern commerce. Our survey technology is built for brands that demand immediacy without sacrificing quality. Reach highly targeted audiences—filtered by purchase behavior, demographics, or shopping habits—and start collecting verified feedback within minutes.

A dynamic, real-time dashboard shows results as they arrive, empowering teams to monitor sentiment, spot patterns, and act decisively while competitors are still waiting for reports. Complete entire research cycles in hours rather than weeks, whether you’re refining messaging, testing promotions, or exploring new product concepts.
“Their speed, depth, and ability to deliver real-time data from real consumers gives us the edge to move fast.”
Kristen Schumacher
Nehemiah
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Survey & research services
Advance your research with an elite team by your side.
The difference between good and great research often comes down to expertise. Our survey platform pairs cutting-edge technology with a dedicated team of research professionals committed to your success. From shaping the right strategy to executing surveys flawlessly and interpreting results with precision, our experts are embedded partners in every stage of the process.

Whether you’re exploring new product concepts, testing creative, or measuring shopper sentiment, our consultants work alongside your teams to ensure your research is designed rigorously and optimized for actionable outcomes. Their guidance transforms raw data into clear, confident decisions that accelerate your objectives.

With experienced specialists managing complexity behind the scenes, you gain the assurance that every engagement will deliver the highest caliber insights—fast, accurate, and ready to drive impact.
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Survey benchmarks
Access hundreds of pre-computed insights on every brand from millions of verified retail shoppers.
Shopper research
Decode shopper motivations with precision research.
Your customers’ choices are shaped by far more than transactions—they’re driven by beliefs, perceptions, and daily habits. Our Shopper Research surveys go beyond surface-level feedback to uncover the nuanced factors guiding purchasing behavior.

With this capability, brands gain a multidimensional understanding of what matters to their audience—why they buy, how they discover products, and what they expect from your brand experience. These insights empower your teams to design marketing, advertising, and product strategies that feel relevant and personal.

Every survey taps into verified shoppers across leading retailers to ensure you hear directly from the people who matter most. The result is a clear, actionable view of the customer mindset, so you can adapt swiftly and build deeper connections that fuel loyalty and growth.
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Ad research
Bridge creativity and data to unlock winning, audience-approved campaigns.
Creative intuition only goes so far—great advertising demands proof. Our ad research surveys give you direct, data-rich feedback on the campaigns you plan to launch. From taglines and imagery to videos and full concepts, every creative asset can be evaluated by real shoppers who represent your target audience across major retail channels.

This capability empowers you to compare multiple ideas side by side, understand which visuals spark interest, which messages build trust, and which formats drive purchase intent. With insights streaming into a unified dashboard, you’ll have the clarity to optimize every detail before your campaigns go live.

The result is creative that resonates more deeply, earns higher engagement, and delivers measurable impact—so your team can invest with confidence and move fast knowing every ad is built on a foundation of proven shopper preference.
Ad messaging and tagline research
Ad imagery research
Ad video research
Ad comparison research
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Organic & SEO research
Know exactly which product images will earn the next click.
Your organic performance hinges on the subtle details—every image, every headline, every word. Our organic and SEO research surveys let you validate and refine content with the audiences who matter most: the shoppers searching for products like yours right now on Amazon, Target, and other leading marketplaces.

Test alternative product titles, hero images, and content layouts to discover what captures attention and inspires action. See how each creative choice influences estimated click-through rates, and understand the language and visuals that differentiate your brand in crowded search results.

Equip your content strategy with proven insights, eliminate guesswork, and launch listings designed to outperform expectations—so every placement delivers higher visibility and stronger conversion from day one.
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Page research
Turn page insights into actions that accelerate conversion.
Every pixel on your product and landing pages carries weight. From headline copy to embedded videos, shoppers continuously signal what earns their trust and inspires action. Our page research suite empowers your brand to capture those signals at scale—transforming raw shopper feedback into clear, actionable guidance.

Test and compare different page designs, images, product descriptions, videos, and interactive widgets to identify which combinations captivate audiences and compel them to convert. Measure engagement across every content block and quantify the impact of each element on shopper perception and purchase intent.

Enable your team to rapidly iterate, refine, and deploy winning content strategies across channels. Eliminate costly guesswork and design product pages rooted in what your customers actually value—so every visit becomes an opportunity to deepen loyalty and drive growth.
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Schedule demo
Content research
Uncover the messages that win your customers’ trust.
Your marketing copy is more than words—it’s the front line of how shoppers perceive, trust, and choose your brand. Our content research capabilities deliver the clarity you need to transform messaging into a precision tool for engagement and conversion.

Test every element of your digital content, from images and descriptions to bullet points and claims. Discover which keywords spark curiosity, which benefits build credibility, and which phrases persuade shoppers to take action. Analyze granular feedback across diverse audience segments, revealing exactly what resonates with real customers.
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Product research
Test product concepts with the exact audiences who matter most.
Every successful product begins with an uncompromising understanding of your customers. Our product research surveys enable brands to build precisely what shoppers desire—before investing time and capital.

Launch studies that measure how real consumers respond to potential features, formats, ingredients, and specifications. Target niche audiences with unparalleled precision to ensure your feedback comes from the exact segments you plan to serve. Whether you’re refining a formulation or exploring new product extensions, you’ll have definitive evidence to guide your roadmap.

With product research, you transform R&D into a data-driven advantage, de-risking innovation and aligning every launch to the needs of your most valuable customers.
“Stackline is a valuable resource that helps us identify emerging trends and influence our innovation process.”
Tyler Larson
Vytalogy
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Packaging research
Validate packaging designs before you invest in production.
Your packaging is often the first touchpoint between your product and your customer—and it can make the difference between consideration and conversion. Our packaging research suite equip brands to deeply understand which packaging designs, formats, and pack sizes shoppers prefer across every retail channel.

Test concepts with hyper-targeted audiences—whether you’re exploring sustainable materials, innovative shapes, or multi-pack configurations—and capture direct feedback from the consumers who drive your growth.

With live dashboards and advanced segmentation, you can pinpoint which ideas resonate, which need refinement, and how preferences differ across demographics and retailers.

By validating packaging decisions before launch, you reduce risk, maximize shelf impact, and ensure every product meets real-world expectations.
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Schedule demo
Pricing research
Gain a competitive edge with predictive pricing intelligence.
Pricing is one of the most powerful levers in your business—and one of the most complex to get right. Our pricing research capabilities allow consumer brands to decode how shoppers truly perceive prices and forecast how they’ll respond to future adjustments.

Whether you’re evaluating incremental price increases or premium product launches, you’ll have access to deep, targeted insights from precisely the audiences you care about.

Tap into granular intelligence about price sensitivity, willingness to pay, and perceived value across demographics, purchase behaviors, and income levels.

With flexible survey templates and intuitive dashboards, you can test pricing scenarios quickly, visualize results in real time, and make decisions anchored in evidence.

No guesswork. No assumptions. Just clear guidance on how to design pricing strategies that fuel revenue growth, protect brand equity, and inspire shopper confidence.
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Promotion research
Optimize sales lift from every campaign with granular promotion research insights.
Promotions can be powerful growth accelerators—or costly gambles if they miss the mark. Our promotion research surveys give brands the foresight to understand precisely how shoppers perceive list pricing, discounts, and deals across every major retailer and channel. Whether you’re testing flash sales, limited-time offers, or loyalty incentives, you’ll know exactly which promotions drive purchase intent and which risk eroding margins.

Reach hyper-targeted audiences to gather feedback from the exact shopper profiles you need—by retailer, demographic, or purchase history. Visualize results in easy-to-use dashboards that illuminate perceived value, urgency, and likelihood to convert.

With AI-powered analysis and scenario modeling, you can confidently design promotional strategies that maximize ROI, strengthen competitive positioning, and fuel sustainable growth. Move beyond assumptions and create campaigns proven to engage, convert, and retain your customers.
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Message research
Pinpoint messaging strategies that build loyalty and boost conversion.
Effective messaging isn’t just about what you say—it’s how, where, and when you say it. Our message research surveys give brands the ability to design communication strategies grounded in what real shoppers want.

Whether it’s choosing between text and email, calibrating outreach frequency, or testing creative content, you gain clarity on what drives connection and action.

Leverage hyper-targeted audience targeting to collect insights from precisely the customers you want to understand. Discover which message formats inspire engagement, what cadence sustains interest without fatigue, and which creative elements reinforce trust. Build messaging programs that deepen loyalty, accelerate growth, and set your brand apart.
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Brand equity research
See your brand through the eyes of your most important shoppers.
Your brand is more than a logo—it’s an evolving story defined by your customers. Our brand equity research programs equip you to understand exactly how shoppers perceive, rank, and value your brand in the context of a crowded marketplace.

From measuring emotional connection to assessing purchase drivers and competitive positioning, you gain a holistic view of what shapes brand strength.

Easily track shifts in brand equity over time, benchmark against peers, spot early signals of erosion, and design campaigns that elevate brand affinity and relevance.
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Schedule demo
Satisfaction research
Measure shopper satisfaction with audience-level precision and competitive benchmarks.
Satisfaction fuels loyalty—and loyalty fuels growth. Our satisfaction research capabilities give you an unfiltered lens into how shoppers truly feel about your products and brand.

Leverage net promoter scores (NPS), customer satisfaction scores (CSAT), and detailed feedback to understand where you excel and where expectations are falling short.

With hyper-targeted audience selection, you can collect input from the precise segments you care about, from first-time buyers at Amazon to your most loyal advocates at Best Buy. Identify which products lag in satisfaction and pinpoint the customer segments most at risk of churn.

Turn raw feedback into a roadmap for improvement, designing experiences that convert casual shoppers into lifelong brand champions. In a world where customer expectations evolve constantly, our satisfaction research empowers you to adapt faster, invest smarter, and deliver experiences that resonate.
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“Stackline's insights have empowered us to scale our business in ways that wouldn’t have been possible otherwise.”
Rob Ouellette
King Arthur
“The Stackline team's optimizations and strategic guidance helped us drive significant growth across Walmart and Instacart.”
Raquel Cuesta Lopez
Deoleo
“Their speed, depth, and ability to deliver real-time data from real consumers gives us the edge to move fast.”
Kristen Schumacher
Nehemiah
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We get results
See how leading brands unlock growth with our survey technology.
87.9k
Tide shoppers analyzed for retention insights
Nehemiah used Stackline's survey and multi-retailer analytics tools to understand shoppers, refine messaging, and drive Walmart engagement.
200
Verified filtered water bottle buyers surveyed
LifeStraw surveyed 200+ verified filtered water bottle shoppers to uncover usage drivers, competitor gaps, and growth opportunities.
Get started
Talk to one of our Survey experts
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Schedule demo