BRAND HEALTH
The all-in-one brand health measurement system
Shopper Analytics delivers a truly revolutionary way to measure brand health across retailers and channels - from household penetration to retention rates - all in a unified view.
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SHOPPER ANALYTICS
A groundbreaking way to view shopper insights
Measure market share, household penetration, lifetime value, and more across your largest online marketplaces and brick-and-mortar retailers.
TRUSTED BY THOUSANDS OF LEADING BRANDS
KEY FEATURES
Why brands choose Shopper OS as their shopper analytics platform
Omnichannel data
Access customer data and order histories across retailers and channels.
Competitive trends
View market share and household penetration across all competitors.
Loyalty & switching
Measure customer retention, churn, and switching behavior.
Wallet & basket
Assess the share of wallet and market basket trends for every brand.
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MARKET SHARE
View market share across retailers and channels
Access a unified view of market share across online and in-store retailers. Easily benchmark your performance against competitive brands in every category and identify opportunities within specific customer types and personas.
SEARCH VOLUME
Access search volumes for every brand and category
Access insights from over 300 billion consumer ecommerce searches across every online retailer. View keyword-level trends and share of voice by brand, category, and subcategory.
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LOYALTY
Analyze customer retention and churn rates
With Shopper OS, you can easily view comprehensive customer loyalty metrics, such as purchase history, customer retention, churn, and lifetime value across different retailers and channels.
ACQUISITION & SWITCHING IN
Measure the source of your new customers
Easily view the source of your new customers and understand their omnichannel purchase behaviors across competitive products before they bought your product.
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CHURN & SWITCHING OUT
Evaluate where your churned customers go
Access a detailed breakdown across products, retailers, and channels that follows your churned shoppers and pinpoints the competitive products they switch to next.
HOUSEHOLD PENETRATION
Measure household penetration in every region
Evaluate household penetration across the competitive landscape, geographic regions, and shopper demographics.
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SHOPPER METRICS
Access complete customer metrics
Eliminate blind spots and answer critical questions in seconds.
Market share
Measure market share across retailers and channels.
Households
Track household penetration rates across customer demographics.
Retention & churn
Analyze customer retention and churn rates across competitors.
Share of wallet
Measure your share of your customer’s total category purchases.
Lifetime value
Visualize the total value of your customer purchases across retailers.
Share of voice
View brand search volumes and share of voice on every keyword.
Trips per year
Assess how many times your customers shop within your category each year.
Market basket
Measure the products your customers buy with other items at checkout.
CROSS-PLATFORM ATTRIBUTION
Measure the true source of your customers
Access the industry's first cross-platform and cross-channel attribution solution.
Easily view your customers across social, advertising, and retail platforms to attribute every purchase back to individual marketing campaigns.
SURVEYS
Unleash the power of primary research
Create hyper-targeted surveys and get instant feedback from the exact cohort of shoppers you need to know about.
Verified purchases
Survey respondents must have verified purchases that meet your criteria.
Targeting
Create hyper-targeted cohorts based on purchases, behavior, demographics, and more.
ROI
Survey respondents earn rewards that can only be unlocked when they purchase your products.
Survey types
Access a diverse toolset to get feedback on sentiment, ad creative, videos, and more.
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