Many of Stackline's brand partners engage with agencies across various parts of their business to effectively manage performance across the world’s leading retail environments, like Amazon, Target, Chewy, and more.  To ensure that our data and activation solutions serve as the single source of commerce truth, fueling cohesive decisions across every facet of an organization, Stackline has evolved its agency partner ecosystem to include marquee agencies, including MRM // McCann. This integrated, digital, full-service partner is dedicated to helping businesses grow meaningful relationships with people, which perfectly complements Stackline's mission to bring brands and shoppers closer together. 

In this Stackline Spotlight episode, MRM and Stackline leaders offer a playbook for brands to differentiate themselves in crowded markets and dominate the holiday season.

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What you will learn

• The criticality of forecasting sales and marketing efforts during and after the holiday period
• Tactics for brands to optimize their brand performance and differentiate their products during high-traffic periods 
• Data and metrics brands should be prioritizing and actioning to fuel sustainable success 

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Speakers

• Chelsea Fasse - SVP Global Marketplaces, MRM  
• Esteban Gamboa - VP, Sales, Stackline