The brand rankings include both first-party and third-party marketplace sales combined on Amazon in the U.S., focusing on brands that achieved significant milestones with at least $50 million in retail sales in 2024. The success story of these brands underscores the power of strategic execution and data-driven decision-making across a variety of key areas:

Sales Growth: Collectively, these 50 brands saw their sales surge from $5.3 billion in 2023 to $9.5 billion in 2024, representing an extraordinary 79% average annual growth rate.

Paid Search: On average, the top 50 brands increased their paid search ad spend by 26% year-over-year. This strategic investment highlights the importance of visibility and engagement in capturing consumer attention.

Conversion: Overall, the top 50 brands increased their conversion rate by 16% year-over-year on average. This reflects the effectiveness of these brands in deeply knowing their shoppers and aligning their ad creative and landing pages across every step in the shopper journey.

Global Representation: The list features a diverse global presence, with 24 of the top brands based in China and 21 in the United States. This underscores the increasingly international nature of ecommerce and the diverse sources of retail innovation.

As the retail sector continues to evolve, the stories of these top-performing brands serve as a testament to what’s possible with the right mix of vision, strategy, data, and technology. Stackline remains committed to driving innovation and empowering brands to excel in this rapidly changing environment.

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