March 31, 2023 – Stackline is excited to announce the introduction of an advanced analytics dashboard in Drive incorporating data from Amazon Marketing Cloud (AMC) to deliver automated, real-time insight into the impact of their advertising on overall brand performance.  

AMC is a data clean room that allows brands to conduct in-depth analyses across DSP and Sponsored Ads. This highly technical tool will enable brands to conduct in-depth analyses across DSP and Sponsored Ads; However, it typically requires those brands to invest significant resources to derive actionable intelligence from those analyses.  

Stackline immediately recognized the opportunity this data represented and the time and resource constraints facing many potential users. Building off of that offering and our experience, Stackline has developed a series of automated dashboards that surface the most actionable insights from AMC, giving our users insight into the impact of their advertising on overall brand performance. The detailed visualizations help brands answer many of their most crucial advertising questions, including:  

• How do my upper- and mid-funnel advertising strategies drive engagement across lower-funnel advertising?
• What aspects of my advertising are driving new-to-brand shoppers or repeat purchases?
• What is the optimal number of times to retarget a shopper to increase purchase rate?  
• What is the optimal time of day to increase or decrease my bids to maximize advertising efficiency?  

“Amazon Marketing Cloud and Stream gives brands new levels of insight into the impact of their advertising on the brand. Connect brings together these insights in a single dashboard, allowing marketers to be even more data-driven in their decision-making.” – Natalie Stanbery, Senior Director of Professional Services at Stackline.  

Stackline’s easy-to-use dashboards are integrated directly into Drive, our retail media optimization platform. This integration allows brands to efficiently track and quickly take action on new and existing campaigns to improve overall performance. This expanded offering is already helping brand leaders achieve their growth goals with the enhanced ability to:

• Cohesively optimize investment across every DSP and Sponsored Ad in their portfolio  
• Apply dayparting to ensure campaigns always remain in-budget, especially during high-value periods  
• Adjust bids throughout the day based on category performance  
• Implement data-driven frequency caps on DSP orders  

“Stackline’s Connect tool has allowed us to look at the entire path-to-purchase journey and gain insight into where our advertising can drive increased engagement with our highest-value customers. As a result, my team has saved hundreds of hours on reporting since we can now quickly answer urgent questions using this tool” – John Keating, Senior Operations Manager at Netgear  

Amazon provides an expansive ocean of data through AMC with limitless opportunities to help brand leaders. Stackline maintains a strong partnership with Amazon and is continually evolving its solutions to ensure that those brand leaders have complete visibility into the influence of advertising on consumer behavior at every stage of the funnel.  

Incorporating these advanced insights in the Stackline Drive interface is only the beginning. Look for more updates in the months to come.