Despite economic challenges impacting growth for many brands in 2023, LIXIL stands out with a remarkable 24% increase in overall traffic. This success is attributed to LIXIL's leaders proactively understanding the shopper decision journey and their interaction with LIXIL ads. Insights gained guide budget decisions and targeting approaches to effectively guide shoppers from consideration to advocacy. This strategic approach has led to consistent growth, showing a 34.5% rise in PDP traffic and an 8.11% increase in retail sales in Q1 alone.

Leveraging Drive AMC dashboards, LIXIL gains access to advanced reporting tools for quick, in-depth analysis, enhancing decision-making capabilities:

• Enhancing visibility into advertising impact at each stage of the funnel  
• Retargeting for maximum impact  
• Influencing new buyers and repeat purchases  
• Eliminating guesswork, especially regarding budget allocation  

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