The digital shelf is the modern, online battleground where brands vie for the attention of high-intent shoppers. Just like physical shelves, the digital shelf is all about how, where, and when your products appear and optimizing every element of that interaction with your potential buyer. Reach the top of the page, and you've won the eyeballs of shoppers searching in your subcategory. Sink to the bottom, and your brand suffers with the dregs of ignominy.

For large vendors like Conagra Brands, having a diverse portfolio spanning several grocery aisles means tailoring your online strategy for both large national retail channels and regional/emerging channels, which each have varying levels of digital capabilities.

With well-known brands like Marie Callender's, Vlasic, Orville Redenbacher's, Slim Jim, and more, the Conagra Digital Commerce Team teamed up with Stackline to elevate Conagra’s digital shelf and prioritize content as a pivotal element of its operational framework and marketing strategy. Working with the right tools has allowed Conagra to optimize its digital presence and ultimately improve performance.

Join CRC’s Nick Fischietto to sit down with Reshma Schneider, Senior Director, eCommerce at Conagra Brands, and Mitch Keidan, Co-founder and Head of Product at Stackline, as they share their stories on how to take already established brands to the next level.

What you will learn  

• Elements to consider when optimizing product content
• Strategies to manage customer reviews and feedback
• Ways to leverage the digital shelf for upselling and cross-selling opportunities

Speakers

• Nick Fischietto - Executive Director, eCommerce Council, Cleaveland Research Company
• Mitch Keidan – VP, Product, Stackline
• Reshma Schneider – VP, Customer Strategy, Conagra Brands

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