SHOPPER ANALYTICS

A groundbreaking way to view shopper insights

Measure market share, household penetration, lifetime value, and more across your largest online marketplaces and brick-and-mortar retailers.

TRUSTED BY THOUSANDS OF LEADING BRANDS

KEY FEATURES

Why brands choose Shopper OS as their shopper analytics platform

CUSTOMER PURCHASES

View customer orders across the omnichannel

Shopper OS delivers a truly revolutionary tool for brands to measure transaction-level customer purchases across platforms.

With our comprehensive view of shoppers across all retail touch points – including physical stores - you have the insights to make data-driven decisions and stay ahead of the competition.

MARKET SHARE

View market share across retailers and channels

Access a unified view of market share across online and in-store retailers. Easily benchmark your performance against competitive brands in every category and identify opportunities within specific customer types and personas.

HOUSEHOLD PENETRATION

Measure household penetration in every region

Evaluate household penetration across the competitive landscape, geographic regions, and shopper demographics.

LOYALTY

Analyze customer retention and churn rates

With Shopper OS, you can easily view comprehensive customer loyalty metrics, such as purchase history, customer retention, churn, and lifetime value across different retailers and channels.

ACQUISITION & SWITCHING IN

Measure the source of your new customers

Easily view the source of your new customers and understand their omnichannel purchase behaviors across competitive products before they bought your product.

CHURN & SWITCHING OUT

Evaluate where your churned customers go

Access a detailed breakdown across products, retailers, and channels that follows your churned shoppers and pinpoints the competitive products they switch to next.  

SHOPPER METRICS

Access complete customer metrics

Eliminate blind spots and answer critical questions in seconds.

CROSS-PLATFORM ATTRIBUTION

Measure the true source of your customers

Access the industry's first cross-platform and cross-channel attribution solution.

Easily view your customers across social, advertising, and retail platforms to attribute every purchase back to individual marketing campaigns.

SURVEYS

Unleash the power of primary research

Create hyper-targeted surveys and get instant feedback from the exact cohort of shoppers you need to know about.

Verified purchases

Survey respondents must have verified purchases that meet your criteria.

Targeting

Create hyper-targeted cohorts based on purchases, behavior, demographics, and more.

ROI

Survey respondents earn rewards that can only be unlocked when they purchase your products.

Survey types

Access a diverse toolset to get feedback on sentiment, ad creative, videos, and more.

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